Redefining limits, fighting for wins, giving my all, always. Building a legacy in GT racing and living up to my full potential on and off the track. That's what I do.
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I’m in racing it to understand who I can become. The sport gives me a structure to grow, to stay honest with myself and it has shaped how I think, how I work, and how I carry myself. Racing keeps me focused, disciplined and connected to a sense of purpose that goes beyond the track.

The number 24 guides me. It is a reminder that we have 24 hours each day to become a better self. It is also why the great 24 hour races mean so much to me. Le Mans, Daytona, Nürburgring and Spa represent the core values of what I care so much about: teamwork, dicipline, the power of compounding 1% better every day and the willingness to enjoy the uncomfortable. Those are the same values I try to build in my own life.
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My goal is simple. I want to become a factory GT driver and compete for wins in the classic 24 hour races. Not for recognition, but because striving for that level brings out the best in me, and I hope that with my own meandering experience it encourages others to pursue their own path with the same intention.

Racing is my tool for growth. If my journey activates something in you to aim higher, stay committed to your goals or redefine your limits, then my goal is reached.‍

My journey, Racing across the globe

Racing Simulators

To share motorsport, In the most accessible way

Professional on-track coaching

Exclusive events

Codriven, Motorsport Events

“The goal of this season is to show my full potential. For the third year in a row I get to drive on the world stage in GT3 racing. After two years as a Silver driver it is time to show I am ready to go pro"

Loek

17

Race weekends to go

The fastest return of investment, while helping Loek on his journey

Creating performance driven value°
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I use Motorsports as a platform to build brands, stories, and experiences.

Through making the pinnacle of motorsport accessible for partners, organise high-end experiences and connect my network. I help my partners translate that into a meaningful and exciting return of investment. ‍

Download Racing CV

Download Racing CV

Explore partnerships

Explore partnerships

Personal Sponsorship

I work closely with a limited number of partners who align with my values and believe in me and my racing goals.

These partnerships often stem from the ability to solve a problem in which motorsports can be used as a tool for.

Exclusive Events & Individual Experiences

Through Codriven, I create individual and exclusive driving experiences, private track days, and tailored motorsport experiences for individuals and brands.

Trough the experiences of funding my racing career trough the help of sponsorships we've build a variety of turn-key events ready to be hosted within 7 days.

Brand, Customer & Employee Activations

Motorsport as a connection tool
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I help companies use motorsport to engage customers, reward teams, and strengthen internal culture, from real-life racing activations to race themed teambuilding activities.

Ongoing Projects & Ventures

Always building beyond the track

Alongside racing, I’m involved in several ongoing ventures outside of motorsport.

If you’re curious about what I’m currently building, or how it could align with your brand? I’m always open to explore.
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Reach out to start the conversation

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@loekhartog_°